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DIFS: Life Insurance and Annuity Awareness Month an Ideal Time to Make Sure Your Family is Protected

Media Contact: Laura Hall, (517) 290-3779,
Consumer Hotline: 877-999-6442,

FOR IMMEDIATE RELEASE: September 12, 2022

(LANSING, MICH) September is Life Insurance and Annuity Awareness Month and the Michigan Department of Insurance and Financial Services (DIFS) is reminding Michiganders that it is available to answer questions pertaining to this vitally important coverage.

"Purchasing life insurance or an annuity is an investment in the future. These products not only provide protection for your loved ones, but they can serve to build generational wealth and secure financial stability for your children, grandchildren, or other beneficiaries," said DIFS Director Anita Fox. "Life Insurance and Annuity Awareness Month is a great reminder to look into this coverage and ensure that your family is financially protected. Through our call center, DIFS stands ready to help consumers understand their life insurance or annuity benefits. Those who cannot find important records after the death of a loved one can take advantage of DIFS’ free Life Insurance and Annuity Search Service."

Purchasing life insurance can help provide peace of mind that your loved ones will have the financial resources they need to pay daily bills, cover end-of-life expenses, or pay medical bills if tragedy strikes. Life insurance may also be a key component of a family’s strategy for long-term financial or retirement planning, paying for college, and building generational wealth.

Recent studies show that approximately 65% of Americans do not buy life insurance simply because they don’t understand how to buy a policy and are unsure what type of coverage they need. To help make this process easier, DIFS helps Michiganders with life insurance or annuity concerns by:

  • Providing publications, tips, locators, and other information about shopping for life insurance or annuities in Michigan on the DIFS Life and Annuities website.
  • Reviewing and acting on consumer complaints against insurance companies, agencies, and agents. Consumers are encouraged to first attempt to resolve disputes directly with their insurance company or agent but, if a resolution cannot be reached, DIFS can help try to resolve your dispute. Complaints can be filed online at
  • Operating the DIFS Call Center, which provides Michiganders the chance to speak with a live specialist Monday through Friday from 8 a.m. to 5 p.m. by calling 877-999-6442. DIFS can also be reached via email at

In addition to providing direct information and assistance to consumers, DIFS administers the Life Insurance and Annuity Search Service (LIAS) to help those who cannot find information about their deceased loved one's life insurance policies or annuity contracts. So far this year, the LIAS program has assisted 86 consumers recover more than $3 million. For more information on LIAS, call 877-999-6442 Monday through Friday from 8 a.m. to 5 p.m., visit or email A national resource is also available from the National Association of Insurance Commissioners at

The mission of the Michigan Department of Insurance and Financial Services is to ensure access to safe and secure insurance and financial services fundamental for the opportunity, security, and success of Michigan residents, while fostering economic growth and sustainability in both industries. In addition, the Department provides consumer protection, outreach, and financial literacy and education services to Michigan residents. For more information, visit or follow the Department on Facebook, Twitter, or LinkedIn.