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January 07, 2026
Media Contact: DIFS-press@michigan.gov
Consumer Hotline: 877-999-6442, Michigan.gov/DIFScomplaints
FOR IMMEDIATE RELEASE: January 7, 2026
(LANSING, MICH) The deadline to purchase a health plan on the Health Insurance Marketplace is Thursday, January 15, and the Michigan Department of Insurance and Financial Services (DIFS) Director Anita Fox is urging Michiganders who need coverage for 2026 to act now.
"Comprehensive, high-quality health insurance leads to better health outcomes, and time is running out for consumers to take advantage of free, local assistance to get the coverage they need through the Health Insurance Marketplace,” said Director Fox. “The biggest mistake you could make is to wait and miss the deadline on January 15, as you may not have another chance to enroll in or change your health plan until next year."
DIFS has created a video to help consumers learn about health insurance and signing up for a health plan. This video and more resources to help answer Michiganders’ open enrollment questions can be found at Michigan.gov/HealthInsurance.
The open enrollment deadline is January 15, with coverage beginning on February 1. Consumers can select from available plans by visiting the Health Insurance Marketplace or by calling 800-318-2596 (TTY: 1-855-889-4325). Free local enrollment help is available by visiting LocalHelp.HealthCare.gov. For more information about health insurance, visit Michigan.gov/HealthInsurance or call DIFS at 877-999-6442, 8 a.m. to 5 p.m. Monday through Friday.
The mission of the Michigan Department of Insurance and Financial Services is to ensure access to safe and secure insurance and financial services fundamental for the opportunity, security, and success of Michigan residents, while fostering economic growth and sustainability in both industries. In addition, the Department provides consumer protection, outreach, and financial literacy and education services to Michigan residents. For more information, visit Michigan.gov/DIFS or follow the Department on Facebook, X, or LinkedIn.
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