Skip to main content

AG Nessel, Coalition Reach $220 Million Settlement with General Motors for Sharing Drivers’ Private Data

LANSING – Michigan Attorney General Dana Nessel has joined a coalition of 36 attorneys general in a settlement with General Motors (GM) in which the company will pay $220 million to settle allegations that it sold consumers’ private driver behavior data and location information without their consent to third parties, including data brokers who then sold the data to insurance companies. For many consumers, this data was allegedly used by insurance companies in part to set insurance rates.

The State of Michigan will receive $7,205,319 through the settlement. The settlement requires GM to obtain affirmative express consent from consumers before collecting or disclosing consumer driving and location data. Consumer restitution is not provided for by the settlement, though a nationwide private class-action lawsuit seeking monetary relief remains pending.

“Drivers deserve to know what information about them is being collected and how it may affect their wallets,” said Attorney General Nessel. “Discovering after the fact that a company has been tracking and selling their driving data without their consent is unacceptable. This settlement will hold GM accountable for its past conduct and secure meaningful safeguards so drivers have greater control over their information in the future.”

From 2016 to 2024, GM enrolled millions of drivers in their Smart Driver program, which tracked their driving habits. GM pitched this tool as a way for drivers to improve their own driving safety and told drivers that they would not share their data with insurers without express consent.

However, the coalition found that GM sold this information to data brokers under contracts that specified the data was to be used for insurance products. The data brokers sold the data to insurance companies, who could then change the driver’s premium based on their driving habits. GM did not disclose to drivers that their data would be sold for this purpose.

Most customers who signed up for Smart Driver did so at the GM dealership when they bought their car. In many cases, dealership employees allegedly accepted terms and conditions on behalf of customers without their consent. At the time, GM was incentivizing dealerships to sign up as many customers for OnStar as possible.

GM’s own systems failed to notify drivers about whether their data was being tracked. The OnStar app mistakenly told over 370,000 drivers that they were not enrolled in Smart Driver when they actually were enrolled and GM was collecting and selling their data. GM later quietly unenrolled these drivers without telling them about the mistake and allegedly left their data with the data brokers and insurance companies.

The data GM sold was personal, identifiable, and specific. Insurers had data showing how many times a person drove their vehicle, the start and end times of each drive, how many times they braked or accelerated quickly, and whether they went faster than the speed limit. As documented in the New York Times, insurance companies reportedly then used this information to change rates, sometimes increasing their premiums. After the New York Times reported on these practices, GM discontinued the Smart Driver program.

The settlement also requires GM to limit the driving data it collects from consumers and protect their personal information going forward as part of a comprehensive data privacy program. The terms secured by the coalition are significantly stronger than any other resolution reached with GM for this conduct. They include mandating internal and external data protection and privacy program assessments. GM also agreed to oversight and training requirements at their dealerships to protect consumers against being enrolled in data collection schemes without their consent.

Along with Attorney General Nessel, the coalition includes Alabama, Alaska, Arizona, Colorado, Connecticut, Delaware, the District of Columbia, Florida, Hawai’i, Idaho, Illinois, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Utah, Vermont, Virginia, Washington, and Wisconsin.

Read the settlement here (PDF).

###

Media Contact: