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Crisis Communication: Preparing Before, During, and After the Unexpected

2026-11-18T14:00:00 2026-11-18T15:00:00 Crisis Communication: Preparing Before, During, and After the Unexpected

Every organization will face a crisis at some point. Whether it's a service disruption, controversial incident, safety concern, personnel issue, or natural disaster, the way leaders communicate can significantly influence public trust, staff confidence, and long-term outcomes.

This webinar explores the fundamentals of crisis communication and crisis leadership, with an emphasis on preparation, responsiveness, and recovery. Participants will learn practical strategies for developing a crisis communication framework, building key messages, preparing spokespersons, and responding effectively when situations arise.

As a result of this program, attendees will:

  • Understand the role of communication in effective crisis management
  • Identify the key components of a crisis communication plan
  • Learn how to prepare before a crisis occurs
  • Explore best practices for communicating during evolving situations
  • Understand how to rebuild trust and strengthen resilience

This project is made possible by grant funds from the U.S. Institute of Museum and Library Services (IMLS) administered by the State of Michigan through the Library of Michigan.

, Michigan
Event Date

Start: November 18, 2026 2:00 PM

End: November 18, 2026 3:00 PM

Every organization will face a crisis at some point. Whether it's a service disruption, controversial incident, safety concern, personnel issue, or natural disaster, the way leaders communicate can significantly influence public trust, staff confidence, and long-term outcomes.

This webinar explores the fundamentals of crisis communication and crisis leadership, with an emphasis on preparation, responsiveness, and recovery. Participants will learn practical strategies for developing a crisis communication framework, building key messages, preparing spokespersons, and responding effectively when situations arise.

As a result of this program, attendees will:

  • Understand the role of communication in effective crisis management
  • Identify the key components of a crisis communication plan
  • Learn how to prepare before a crisis occurs
  • Explore best practices for communicating during evolving situations
  • Understand how to rebuild trust and strengthen resilience

This project is made possible by grant funds from the U.S. Institute of Museum and Library Services (IMLS) administered by the State of Michigan through the Library of Michigan.

Click here to register online