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State departments to celebrate 13th annual Michigan Social Media Day June 30
June 30, 2025
On June 30, the State of Michigan will celebrate the 13th annual Michigan Social Media Day and the 16th Social Media Day worldwide. First recognized by digital media site Mashable in 2010, Social Media Day acknowledges the impact social media has on our daily lives and how we use it to communicate.
As the third U.S. state to officially recognize Social Media Day in 2012, Michigan has and continues to be a leader in its use. In 2025, the State of Michigan social media program surpassed 12 million followers, a testament to its strategy and its dedicated social strategists. Today, more than 900 executive branch social media accounts across 12 platforms encourage followers to voice their opinions, contribute ideas, and help shape policies.
“Social media allows our departments, agencies, programs, and staff to connect with constituents where they are,” stated Andrew Belanger, statewide social media director and digital content administer with the Michigan Department of Technology, Management & Budget (DTMB). “Across Facebook, Instagram, Flickr, LinkedIn, Medium, Pinterest, Threads, X, Bluesky, Nextdoor, YouTube, and via audio podcasts, our teams are sharing news, policy updates, and humanizing the people and programs of state government.”
Since 2008, Michigan has been using social media to expand constituent outreach, build robust online communities, and engage in two-way dialogue.
This past year, two of our teams were recognized on the international stage for their creative use of social. The Michigan Department of Natural Resources (DNR) and Michigan Gaming Control Board (MGCB) were category finalists in the 2025 Golden Post Awards. During the 2025 Government Social Media Conference, the DNR was named as one of the three finalists for Best Brand Voice and the MGCB was named one of five finalists in the Best Public Awareness Strategy. The awards celebrate excellence in government social media, recognizing the work of agencies across the United States and Canada.
Across the State of Michigan, dedicated communications and social media professionals are strategizing, creating content, and managing robust communities of followers. Their work, and the work of government social media professionals across the state and globe, is helping highlight the value social media professionals play in government communications.
From promoting department news and events, to sharing critical public safety and health messaging, social media acts a direct line to the people and businesses of Michigan.
In early June, the State of Michigan shared an update on Facebook with a picture of the Mackinac Bridge. It stated, “Unfortunately, what you're seeing today is not fog surrounding the Mackinac Bridge but smoke coming from the wildfires and our neighbors to the North." The post linked to the Mackinac Bridge X account. Within hours, the Facebook post had gone viral, raking in nearly 40K interactions, resulting in nearly 1.9 million views and nearly 3,000 clicks to the X account.
“Being able to reach and engage with large audiences can make a real difference during times of crisis,” stated Belanger. “Our Mackinac Bridge post drew attention to wildfire smoke directly impacting those in Michigan. Through subsequent posts, we were able to provide health and safety tips, including air quality updates. Sharing information in real-time across social helps the state keep Michiganders safe and informed.”
Social media also played a critical role in the state’s ongoing response to the historic northern Michigan ice storms in March which impacted many rural Michigan communities. Over the multi-week response effort, the State of Michigan amplified over 400 social media posts from agency and partner accounts. From road closures, power outage updates, locations of warming shelters, and more, the state’s response and the direct engagement teams had with followers highlights the need for government agencies to be proactive on social media.
View the above State of Michigan social media posts on Facebook: left post; middle post; right post.
“Having a proactive social presence, building communities, combating misinformation, and engaging in two-way dialogue are all cornerstones of an effective government social strategy,” added Belanger. “On social media day we encourage all Michigan visitors, residents, businesses, and organizations to follow our state accounts. You’ll stay connected to the latest and the greatest happening from across state government.”
On this day and every day, the state encourages users to be a positive force for change and use social media as a tool to listen and to engage in meaningful conversations.
You can view Gov. Whitmer’s 2025 Michigan Social Media Day proclamation, access Michigan Social Media Day resources, and learn more about the state’s use of social media by visiting Michigan.gov/SocialMedia.