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Participation Requirements

The campaign teams must:

  • Be student-led; students must run the campaign and execute all campaign elements
  • Have a faculty and/or adult advisor who oversees the student-led team
  • Identify a campaign goal(s) and develop and implement an evaluation of that goal(s)
  • Develop a campaign name/slogan
  • Be labeled with school's name on every document
  • Use funds only for S4SD campaign-related activities and items
    • Expenditure guidelines for approved purchases are available on
    • A log of expenses must be maintained using the Expense Tracking Form
    • Schools may not solicit monetary donations or supplement campaign funding with other school funds
    • In-kind contributions and uncompensated volunteers are permitted
  • Prepare and submit a five to seven-minute video or a PowerPoint with a written summary of campaign

The campaign must:

  • Have school-wide applicability
  • Focus on at least one of the following traffic safety topics:
    • Seat belt use
    • Speeding
    • Impaired driving
    • Distracted Driving - texting, music, phones, passengers, etc.
    • Winter driving
    • Night-time driving
    • Passenger safety
    • Pedestrian safety
    • Bicyclist safety
  • Incorporate Ford Driving Skills for Life
  • Incorporate S4SD branding within the campaign and also in the video and PowerPoint
  • Complete a pre- and post-test for at least one traffic safety topic and submit through google forms
  • Complete the seat belt observational survey (see toolkit) regardless of traffic safety topic chose
  • Include at least three activities during your S4SD campaign
  • Involve the community and local media

The final report and video or PowerPoint must:

  • Demonstrate each activity, including what was done, when, how, and the results.
  • Describe how Ford Driving Skills for Life was used.
  • Explain the community and media outreach or involvement.
  • Include the evaluation of the campaign goal(s) - pre and post-testing.
  • PowerPoint presentations should be between 10 and 20 slides, include pictures and brief bullet points.
  • Videos should be between five and seven minutes and uploaded to YouTube with link provided in the summary.
  • PowerPoints should be uploaded to Google Docs or emailed to the program coordinator.
  • While creating videos and planning events you must follow all federal, state, and local laws (i.e., wear safety belts, don't text and drive, etc.)
  • Include the completed Expense Tracking Form with copies of receipts and invoices.
Submit to:
S4SD Program Coordinator
100 E. Big Beaver Rd., Suite 910
Troy, MI 48083
NOTE: Schools may set their own guidelines and requirements for student participation on the campaign team. Strive For a Safer Drive does not have requirements on the number of students participating on the campaign team, how the students are chosen, or who/when can drop/add, who attends the Ride & Drive, etc. 

Failure to follow these guidelines will result in disqualification from the judging process. Disqualified schools will be ineligible to attend the hands-on driving events. Questions should be directed to the program coordinator.