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Brand Guidelines

Blue and yellow MSP shield logo on dark blue background.

Brand Guidelines

Mission Statement

  • Our Mission

    Provide the highest quality law enforcement and public safety services throughout Michigan.

  • Our Vision

    Be a leader and partner in law enforcement and public safety, with a highly trained, full-service state police force that is mobile, flexible, and responsive to emerging public safety needs across Michigan.

  • Our Value Statement

    "A proud tradition of service through excellence, integrity, and courtesy."

  • Our Philosophy of Leadership

    The department achieves its mission through employees who distinguish themselves as leaders by their ability to earn respect, instill confidence, and strengthen morale by providing vision, accountability, and recognizing individual contributions and achievements.
Blue and yellow Michigan State Police shield logo with registered trademark symbol.

MSP Shield Logo

The color version of the logo should be used whenever possible.

An alternate version is available for use on dark backgrounds. 

 Smallest suggested print size is 0.5" high. 

  • Black and white version of the MSP shield logo with registered trademark symbol.

    Black & White

    A black and white version of the logo may be used in situations where no color is being used.

    An alternate version is available for use on dark backgrounds. 

  • MSP shield logo with dotted lines showing necessary amount of space around the logo.

    Spacing

    The empty space around the logo should be at least 150% of the width of the logo.

Logo Misuse

  • MSP shield logo in incorrect colors.

    Color Modification

    Do not modify the colors of logo.
  • MSP shield logos with altered graphics.

    Graphics Modification

    Do not modify the elements of the logo.
  • MSP shield logos in incorrect proportions.

    Proportions

    Do not distort the proportions of the logo.
  • MSP shield logo rotated.

    Rotation

    Do not rotate the logo.

Color

MSP brand colors. 

  • MSP Blue

    MSP Blue

    PMS 661
    RGB: 0 53 148
    HEX/HTML: #003594
    CMYK: 100 75 0 6
  • MSP Yellow

    MSP Yellow

    PMS 116
    RGB: 255 205 0
    HEX/HTML: #FFCD00
    CMYK: 0 14 100 0

Type

The following typefaces are the main typefaces used in MSP materials, but others can be used when needed to achieve a specific look and feel. 
  • Alphabet in Montserrat typeface

    Montserrat

    Montserrat is MSP’s main typeface, used for marketing materials, websites, videos, programs, presentations, and social media graphics.
  • Alphabet in Franklin Gothic typeface

    Franklin Gothic

    Franklin Gothic may be used in reports and programs where a narrower typeface is desired for body text. 
  • Alphabet in Adobe Garamond typeface

    Adobe Garamond Pro

    Adobe Garamond Pro is used on certificates and documents where a more traditional look is desired. 

Digital Standards

When designing, procuring, or proposing digital solutions for the SOM, please be aware of these policies, standards and guidelines to ensure they are integrated into your products and digital services. MSP Brand Guidelines should be followed after adhering to SOM standards and guidelines.

All SOM Digital Content shall at minimum conform to WCAG 2.1 AA.

SOM Applications and Site Standards

  • MSP Photos