The web Browser you are currently using is unsupported, and some features of this site may not work as intended. Please update to a modern browser such as Chrome, Firefox or Edge to experience all features Michigan.gov has to offer.
OHSP Communications Calendar
Michigan Office of Highway Safety Planning Communications Calendar
Upcoming traffic safety campaigns, along with the Michigan Office of Highway Safety Planning’s paid media campaigns, that are scheduled to take place in fiscal years 2026 and 2027. Campaigns are subject to change throughout the year.
August 2026
Back to School Month (traffic safety related), August 2026
Stop on Red Week, August 2–8, 2026
Bicyclist Safety Enforcement Week: August 3–9, 2026
Drive Sober or Get Pulled Over Enforcement, August 14–September 7, 2026
Amish Community Safety Awareness Paid Media, campaign runs through the month in Branch, Hillsdale, and St. Joseph Counties
Child Passenger Safety Paid Media, campaign runs through the month
Distracted-Driving Awareness Paid Media, campaign runs through the month
Drive Sober or Get Pulled Over Mobilization Paid Media, campaign runs August 7–September 7, 2026
Impaired Motorcyclist Prevention Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Work Zones, campaign runs through the month
Seat Belt Use Awareness Paid Media, campaign runs through the month
Speeding Awareness Paid Media, campaign restarts and runs through the month
Statewide Bicyclist Education Paid Media, campaign runs through the month
Statewide Pedestrian Education Paid Media, campaign runs through the month
September 2026
Child Passenger Safety Week, September 20–26, 2026
National Roundabouts Week, September 21-25, 2026
See Tracks? Think Train Week, September 21–27, 2026
National Seat Check Saturday, September 26, 2026
Child Passenger Safety Paid Media, campaign runs to early September 2026
Distracted-Driving Awareness Paid Media, campaign runs to early September 2026
Impaired Motorcyclist Prevention Paid Media, campaign runs to early September 2026
Seat Belt Use Awareness Paid Media, campaign runs to early September 2026
Statewide Bicyclist Education Paid Media, campaign runs to early September 2026
Statewide Pedestrian Education Paid Media, campaign runs to early September 2026
October 2026
National Pedestrian Safety Month, October 2026
Pedestrian Safety Enforcement Month, October 2026
Walk & Roll to School Day, October 7, 2026
Operation Safe Stop/National School Bus Safety Week, October 19–23, 2026
National Teen Driver Safety Week, October 18–24, 2026
Bicyclist Education Paid Media, campaign starts and runs through the month
Pedestrian Education Paid Media, campaign starts and runs through the month
Seat Belt Use Awareness Paid Media, campaign starts and runs through the month
Winter Safe-Driving Paid Media, campaign starts and runs through the month
November 2026
Drowsy Driving Prevention Week, November 1–7, 2026
Crash Responder Safety Week, November 2–6, 2026
World Day of Remembrance for Road Traffic Victims, November 15, 2026
Child Passenger Safety Awareness Paid Media, campaign starts and runs through the month
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Move Over Law, campaign starts and runs through the month
Seat Belt Use Awareness Paid Media, campaign runs through the month
Speeding Awareness Paid Media, campaign starts and runs through the month
Winter Safe-Driving Paid Media, campaign runs through the month
December 2026
National Impaired Driving Prevention Month, December 2026
Older Driver Safety Awareness Week, December 7–11, 2026
Drive Sober or Get Pulled Over Enforcement, December 18, 2026–January 1, 2027
Drive Sober or Get Pulled Over Paid Media, December 11, 2026–January 1, 2027
Child Passenger Safety Awareness Paid Media, campaign runs through the month
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month
Speeding Awareness Paid Media, campaign runs through the month
Winter Safe-Driving Paid Media, campaign runs through the month
January 2027
National Passenger Safety Week, date to be determined
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month
Speeding Awareness Paid Media, campaign runs through the month
Winter Safe-Driving Paid Media, campaign runs through the month
February 2027
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month
Winter Safe-Driving Paid Media, campaign runs through the month
March 2027
Brain Injury Awareness Month (traffic crash related), March 2027
Vehicle Safety Recalls Week, March 8–14, 2027
Saint Patrick's Day, March 17, 2027
Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month
Winter Safe-Driving Paid Media, campaign runs through the month
April 2027
National Distracted Driving Awareness Month, April 2027
Distracted-Driving Enforcement, April 1–30, 2027
National Walking Day, April 7, 2027
National Work Zone Awareness Week, date to be determined
4/20, April 20, 2027
Distracted-Driving Awareness Paid Media, campaign starts and runs through the month
Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month
May 2027
Global Youth Traffic Safety Month, May 2027
Motorcycle Safety Awareness Month, May 2027
National Bicycle Safety Month, May 2027
Older Americans Month, May 2027
National Heatstroke Prevention Day, May 1, 2027
Bike to School Day, May 5, 2027
Bike to Work Day, May 21, 2027
National EMS Week, date to be determined
Click It or Ticket Enforcement, May 24–June 6, 2027
Click It or Ticket Paid Media, May 17–June 6, 2027
Child Passenger Safety Awareness Paid Media, campaign restarts and runs through the month
Distracted-Driving Awareness Paid Media, campaign runs through the month
Impaired-Driving Awareness Paid Media, campaign starts and runs through the month
Impaired Motorcyclist Prevention Paid Media, campaign starts and runs through the month
Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month
Speeding Awareness Paid Media, campaign restarts and runs through the month
June 2027
National Safety Month (traffic safety related), June 2027
Ride to Work Day (Motorcycle), June 8, 2027
National Trailer Safety Week, date to be determined
Secure Your Load Day, date to be determined
Bicyclist Education Paid Media, campaign restarts and runs through the month
Child Passenger Safety Awareness Paid Media, campaign runs through the month
Distracted-Driving Awareness Paid Media, campaign runs through the month
Impaired-Driving Awareness Paid Media, campaign runs through the month
Impaired Motorcyclist Prevention Paid Media, campaign runs through the month
Pedestrian Education Paid Media, campaign restarts and runs through the month
Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month
Seat Belt Use Awareness Paid Media, campaign restarts and runs through the month
Speeding Awareness Paid Media, campaign runs through the month
July 2027
Vehicle Theft Prevention Month, July 2027
Speed Enforcement: July 1–31, 2027
Operation Safe Driver Week, date to be determined
Rural Road Safety Week, date to be determined
Bicyclist Education Paid Media, campaign runs through the month
Child Passenger Safety Awareness Paid Media, campaign runs through the month
Distracted-Driving Awareness Paid Media, campaign runs through the month
Impaired-Driving Awareness Paid Media, campaign runs through the month
Impaired Motorcyclist Prevention Paid Media, campaign runs through the month
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month
Seat Belt Use Awareness Paid Media, campaign runs through the month
Speeding Awareness Paid Media, campaign runs through the month
August 2027
Back to School Month (traffic safety related), August 2027
Bicyclist Safety Enforcement Month, August 2027
Drive Sober or Get Pulled Over Enforcement: August 13–September 5, 2027
Drive Sober or Get Pulled Over Paid Media, August 6–September 5, 2027
Stop on Red Week, date to be determined
Bicyclist Education Paid Media, campaign runs through the month
Child Passenger Safety Awareness Paid Media, campaign runs through the month
Distracted-Driving Awareness Paid Media, campaign runs through the month
Impaired-Driving Awareness Paid Media, campaign runs this month and ends prior to start of the "Drive Sober" enforcement
Impaired Motorcyclist Prevention Paid Media, campaign runs through the month
Pedestrian Education Paid Media, campaign runs through the month
Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month
Seat Belt Use Awareness Paid Media, campaign runs through the month
Speeding Awareness Paid Media, campaign runs through the month
September 2027
National Roundabouts Week, date to be determined
See Tracks? Think Train Week, date to be determined
Child Passenger Safety Week, September 19–25, 2027
National Seat Check Saturday, September 25, 2027
Bicyclist Education Paid Media, campaign runs to early September 2027
Child Passenger Safety Awareness Paid Media, campaign runs to early September 2027
Distracted-Driving Awareness Paid Media, campaign runs to early September 2027
Impaired Motorcyclist Prevention Paid Media, campaign runs to early September 2027
Pedestrian Education Paid Media, campaign runs to early September 2027
Seat Belt Use Awareness Paid Media, campaign runs to early September 2027
Speeding Awareness Paid Media, campaign runs to early September 2027