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OHSP Communications Calendar

Michigan Office of Highway Safety Planning Communications Calendar

Upcoming traffic safety campaigns, along with the Michigan Office of Highway Safety Planning’s paid media campaigns, that are scheduled to take place in fiscal years 2026 and 2027. Campaigns are subject to change throughout the year. 

August 2026

Back to School Month (traffic safety related), August 2026

Stop on Red Week, August 2–8, 2026

Bicyclist Safety Enforcement Week: August 3–9, 2026

Drive Sober or Get Pulled Over Enforcement, August 14–September 7, 2026

Amish Community Safety Awareness Paid Media, campaign runs through the month in Branch, Hillsdale, and St. Joseph Counties

Child Passenger Safety Paid Media, campaign runs through the month

Distracted-Driving Awareness Paid Media, campaign runs through the month

Drive Sober or Get Pulled Over Mobilization Paid Media, campaign runs August 7–September 7, 2026

Impaired Motorcyclist Prevention Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Work Zones, campaign runs through the month

Seat Belt Use Awareness Paid Media, campaign runs through the month

Speeding Awareness Paid Media, campaign restarts and runs through the month

Statewide Bicyclist Education Paid Media, campaign runs through the month

Statewide Pedestrian Education Paid Media, campaign runs through the month

September 2026

Child Passenger Safety Week, September 20–26, 2026

National Roundabouts Week, September 21-25, 2026

See Tracks? Think Train Week, September 21–27, 2026

National Seat Check Saturday, September 26, 2026

Child Passenger Safety Paid Media, campaign runs to early September 2026

Distracted-Driving Awareness Paid Media, campaign runs to early September 2026

Impaired Motorcyclist Prevention Paid Media, campaign runs to early September 2026

Seat Belt Use Awareness Paid Media, campaign runs to early September 2026

Statewide Bicyclist Education Paid Media, campaign runs to early September 2026

Statewide Pedestrian Education Paid Media, campaign runs to early September 2026

October 2026

National Pedestrian Safety Month, October 2026

Pedestrian Safety Enforcement Month, October 2026

Walk & Roll to School Day, October 7, 2026

Operation Safe Stop/National School Bus Safety Week, October 19–23, 2026

National Teen Driver Safety Week, October 18–24, 2026

Bicyclist Education Paid Media, campaign starts and runs through the month

Pedestrian Education Paid Media, campaign starts and runs through the month

Seat Belt Use Awareness Paid Media, campaign starts and runs through the month

Winter Safe-Driving Paid Media, campaign starts and runs through the month

November 2026

Drowsy Driving Prevention Week, November 1–7, 2026

Crash Responder Safety Week, November 2–6, 2026

World Day of Remembrance for Road Traffic Victims, November 15, 2026

Child Passenger Safety Awareness Paid Media, campaign starts and runs through the month

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Move Over Law, campaign starts and runs through the month

Seat Belt Use Awareness Paid Media, campaign runs through the month

Speeding Awareness Paid Media, campaign starts and runs through the month

Winter Safe-Driving Paid Media, campaign runs through the month

December 2026

National Impaired Driving Prevention Month, December 2026

Older Driver Safety Awareness Week, December 7–11, 2026

Drive Sober or Get Pulled Over Enforcement, December 18, 2026–January 1, 2027

Drive Sober or Get Pulled Over Paid Media, December 11, 2026–January 1, 2027

Child Passenger Safety Awareness Paid Media, campaign runs through the month

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month

Speeding Awareness Paid Media, campaign runs through the month

Winter Safe-Driving Paid Media, campaign runs through the month

January 2027

National Passenger Safety Week, date to be determined

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month

Speeding Awareness Paid Media, campaign runs through the month

Winter Safe-Driving Paid Media, campaign runs through the month

February 2027

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month

Winter Safe-Driving Paid Media, campaign runs through the month

March 2027

Brain Injury Awareness Month (traffic crash related), March 2027

Vehicle Safety Recalls Week, March 8–14, 2027

Saint Patrick's Day, March 17, 2027

Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month

Winter Safe-Driving Paid Media, campaign runs through the month 

April 2027

National Distracted Driving Awareness Month, April 2027

Distracted-Driving Enforcement, April 1–30, 2027

National Walking Day, April 7, 2027

National Work Zone Awareness Week, date to be determined

4/20, April 20, 2027

Distracted-Driving Awareness Paid Media, campaign starts and runs through the month

Preventing Roadside Deaths Paid Media: Move Over Law, campaign runs through the month

May 2027

Global Youth Traffic Safety Month, May 2027

Motorcycle Safety Awareness Month, May 2027

National Bicycle Safety Month, May 2027

Older Americans Month, May 2027

National Heatstroke Prevention Day, May 1, 2027

Bike to School Day, May 5, 2027

Bike to Work Day, May 21, 2027

National EMS Week, date to be determined

Click It or Ticket Enforcement, May 24–June 6, 2027

Click It or Ticket Paid Media, May 17–June 6, 2027

Child Passenger Safety Awareness Paid Media, campaign restarts and runs through the month

Distracted-Driving Awareness Paid Media, campaign runs through the month

Impaired-Driving Awareness Paid Media, campaign starts and runs through the month

Impaired Motorcyclist Prevention Paid Media, campaign starts and runs through the month

Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month

Speeding Awareness Paid Media, campaign restarts and runs through the month

June 2027

National Safety Month (traffic safety related), June 2027

Ride to Work Day (Motorcycle), June 8, 2027

National Trailer Safety Week, date to be determined

Secure Your Load Day, date to be determined

Bicyclist Education Paid Media, campaign restarts and runs through the month

Child Passenger Safety Awareness Paid Media, campaign runs through the month

Distracted-Driving Awareness Paid Media, campaign runs through the month

Impaired-Driving Awareness Paid Media, campaign runs through the month

Impaired Motorcyclist Prevention Paid Media, campaign runs through the month

Pedestrian Education Paid Media, campaign restarts and runs through the month

Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month

Seat Belt Use Awareness Paid Media, campaign restarts and runs through the month

Speeding Awareness Paid Media, campaign runs through the month

July 2027

Vehicle Theft Prevention Month, July 2027

Speed Enforcement: July 1–31, 2027

Operation Safe Driver Week, date to be determined

Rural Road Safety Week, date to be determined

Bicyclist Education Paid Media, campaign runs through the month

Child Passenger Safety Awareness Paid Media, campaign runs through the month

Distracted-Driving Awareness Paid Media, campaign runs through the month

Impaired-Driving Awareness Paid Media, campaign runs through the month

Impaired Motorcyclist Prevention Paid Media, campaign runs through the month

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month

Seat Belt Use Awareness Paid Media, campaign runs through the month

Speeding Awareness Paid Media, campaign runs through the month

August 2027

Back to School Month (traffic safety related), August 2027

Bicyclist Safety Enforcement Month, August 2027

Drive Sober or Get Pulled Over Enforcement: August 13–September 5, 2027

Drive Sober or Get Pulled Over Paid Media, August 6–September 5, 2027

Stop on Red Week, date to be determined

Bicyclist Education Paid Media, campaign runs through the month

Child Passenger Safety Awareness Paid Media, campaign runs through the month

Distracted-Driving Awareness Paid Media, campaign runs through the month

Impaired-Driving Awareness Paid Media, campaign runs this month and ends prior to start of the "Drive Sober" enforcement

Impaired Motorcyclist Prevention Paid Media, campaign runs through the month

Pedestrian Education Paid Media, campaign runs through the month

Preventing Roadside Deaths Paid Media: Work Zone Safety, campaign runs through the month

Seat Belt Use Awareness Paid Media, campaign runs through the month

Speeding Awareness Paid Media, campaign runs through the month

September 2027

National Roundabouts Week, date to be determined

See Tracks? Think Train Week, date to be determined

Child Passenger Safety Week, September 19–25, 2027

National Seat Check Saturday, September 25, 2027

Bicyclist Education Paid Media, campaign runs to early September 2027

Child Passenger Safety Awareness Paid Media, campaign runs to early September 2027

Distracted-Driving Awareness Paid Media, campaign runs to early September 2027

Impaired Motorcyclist Prevention Paid Media, campaign runs to early September 2027

Pedestrian Education Paid Media, campaign runs to early September 2027

Seat Belt Use Awareness Paid Media, campaign runs to early September 2027

Speeding Awareness Paid Media, campaign runs to early September 2027