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SAFER by 2030 Toolkit
SAFER by 2030 Toolkit
Social Media Templates and Messaging
To assist with outreach, the SAFER by 2030 committee has created a social media toolkit with photos, graphics and messaging samples that Michigan agencies and organizations can utilize. Your help and support will help prevent traffic crashes as we work to decrease the number of fatalities on Michigan roadways by 30 percent by 2030. Feel free to customize the text for your local needs. To download a visual: Right-click on the image and "Save image as."


Social Media Samples
Outreach Summaries
Various summaries to help describe the SAFER by 2030 initiative in your outreach.
Introductory text
• SAFER (Statewide Action to Reduce Fatalities Encountered on our Roadways) by 2030 is a statewide initiative to reduce traffic fatalities on Michigan roadways by 30 percent by the year 2030—an essential step on the path Toward Zero Deaths.
Short Public Relations summary
• The campaign is a collaborative effort by state agencies and traffic safety partners to dramatically improve road safety, with the philosophy that every life lost on Michigan roads is preventable. Through targeted awareness campaigns, enhanced enforcement of traffic laws, and public education, SAFER (Statewide Action to Reduce Fatalities Encountered on our Roadways) by 2030 encourages individuals to take personal responsibility for safe driving. It calls on all Michiganders—drivers, passengers, pedestrians, and policymakers—to work together to create a culture of safety and reduce roadway fatalities by hundreds over the next few years.
Long Public Relations summary
• SAFER (Statewide Action to Reduce Fatalities Encountered on our Roadways) by 2030 is a statewide initiative to reduce traffic fatalities on Michigan roadways by 30 percent by the year 2030—an essential step on the path Toward Zero Deaths. The campaign is a collaborative effort by state agencies and traffic safety partners to dramatically improve road safety, with the philosophy that every life lost on Michigan roads is preventable. Through targeted awareness campaigns, enhanced enforcement of traffic laws, and public education, SAFER by 2030 encourages individuals to take personal responsibility for safe driving. It calls on all Michiganders—drivers, passengers, pedestrians, and policymakers—to work together to create a culture of safety and reduce roadway fatalities by hundreds over the next few years.