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Cyber Snapshot - Protecting Your Identity
Overview
The availability of Personally Identifiable Information (PII) on the internet is ever expanding. Previously, the Michigan Cyber Command Center (MC3) published Cyber Snapshots on "Ego Searching" and "Taking Control of your Online Information". This Cyber Snapshot expands on those topics by providing additional steps to protect yourself and your PII from cyber criminals.
PII
Personally Identifiable Information or PII is any information that can be linked to a specific individual. This includes direct PII, such as name, date of birth, Social Security number, passport number and driver’s license number. It also includes indirect PII, such as home address, place of work, financial institution, race, gender, and email address. This information can be linked to you or used against you, expecially when it is combined with other information.
Real Estate
If you own your own home, there may be photos of the interior of your home publicly available on real estate websites such as Zillow or Trulia. If this is the case, you can request these photos be removed by following the steps provided by Zillow at this link. According to Trulia, their photos are obtained from Zillow; if the photos are removed from Zillow, they will be prevented from being available on Trulia.
Credit Score
The MC3 also recommends working with Equifax, TransUnion and Experian to freeze your credit. This is a service provided by each agency to prevent your credit from being checked, making it difficult for identity thieves to open new credit cards or take out loans without your permission or knowledge. Each company provides this service free of charge, but this requires you to unfreeze your credit if you want to apply for a new line of credit. Additional information on this topic can be found on the USAGov website.
Apple Maps / Google Maps
Google allows you to request the Street View image of your house to be blurred. To request this, locate your house in Street View on Google Maps, then click “Report a problem.” This will take you to a new page where you can select “My home” as the reason under the Request Blurring section. You will be required to provide your email address before submitting the request.
The same can be done with Apple. First, locate your house on Apple Maps, then utilizing the “Look Around” feature to take a screenshot of your house. Finally, send an email to mapsimagecollection@apple.com including your address and the screenshot, requesting the image be blurred for security and privacy reasons.
Enhance Security on Social Media
The MC3 also recommends increasing the privacy and security settings on any social media accounts you may have. Start by enabling two-factor or multi-factor authentication and using a complex password 16 characters or longer. Then, ensure the privacy settings on each account are set to the highest level possible, to include only allowing friends to see your content. Finally, refrain from putting PII in your profile or posting any content that answers questions about yourself. While these may seem harmless and fun, bad actors can use this information to socially engineer their way into your accounts or manipulate loved ones.
Cyber Insurance
Another good option to help protect yourself is to enroll in identity monitoring and protection services offered by many companies. Additionally, many people may not realize their insurance agency might offer personal cyber insurance as an add on to your homeowners or renters’ policy. While coverage options may vary by company, this type of coverage is typically affordable and covers expenses such as financial losses from cyber bullying, data breaches, or cyber extortion.
Recommendations
The MC3 recommends limiting your digital footprint by not posting or uploading unnecessary data online, to substantially increase your protection. Additionally, ensure any online accounts use strong unique complex passwords or passphrases 16 characters or more in length, and enable two-factor or multi-factor authentication whenever it is available. Single-Sign-On and Passkeys can also be utilized for more effective security and ease of use.
Implementing the security measures recommended above, along with the recommendations in the "Ego Searching" and "Taking Control of your Online Information" Cyber Snapshots, will help decrease your odds of falling victim to identity theft.
October 13, 2025
CS-05-2025