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March 13, 2023
LANSING – Michigan’s apple producers have approved a referendum to continue the Michigan Apple Advertising and Promotion Program and implement the proposed changes presented by the Michigan Apple Committee, Michigan Department of Agriculture and Rural Development Acting Director Kathy Angerer announced today.
Established in July 1968, the Michigan Apple Advertising and Promotion Program was developed to enhance the economic position of Michigan apple producers through advertising, promotion, and publicity programs; to conduct market development and research; and to obtain and disseminate other apple industry information important to producers.
The program will continue for an additional five years beginning September 1, 2023 and ending August 31, 2028. The current assessment rates are $0.52 per hundredweight of fresh apples, $0.28 for apples sold for processing, and $0.12 for apples sold for juice. Included are a $.04 per hundredweight for research and up to $.03 per hundredweight for promotion of U.S. apples with the United States Apple Association.
A total of 92 valid ballots were cast. Each producer voted on two questions – one on the continuation of the Michigan Apple Advertising and Promotion Program for an additional five years; and the second was regarding proposed changes to the program.
80 producers voted yes for the program to continue (87 percent) representing 42,655,495 hundredweight of apples (70 percent) and 12 producers voted not to allow the program to continue (13 percent) representing 18,567,276 hundredweight of apples (30 percent). On question two, 84 producers voted yes to make the proposed changes to the Michigan Apple Advertising and Promotion Program (91 percent) representing 42,827,229 hundredweight of production (70 percent) and 8 voted not to implement the proposed changes (9 percent) representing 18,395,542 hundredweight of production (30 percent).
For renewal of the program and its activities, more than 50 percent of the voting producers, representing more than 50 percent of the production of those voting, must have approved it. For more information on the Michigan Apple Committee, visit their website at Michigan Apple Committee (michiganapples.com)
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