The web Browser you are currently using is unsupported, and some features of this site may not work as intended. Please update to a modern browser such as Chrome, Firefox or Edge to experience all features Michigan.gov has to offer.
Academics
Retail Marketing Program
-
Menu
Program overview
MCTI’s Retail Marketing Program operates the Eagle Shack, the on-campus store. Students learn hands-on customer service/personal selling, cash handling, inventory control, merchandizing, and promotion/advertising in a real-life setting. They also receive training in National Retail Skill Standards for loss prevention and safety procedures.
Please review the Retail Marketing Curriculum Guide for more detailed information.