Licensing and Regulatory Affairs
Media Contact: LARA Communications 517-335-LARA (5272)
April 2, 2020 - As Michiganders hunker down with stay-at-home orders during this coronavirus COVID-19 pandemic, the Michigan Liquor Control Commission (MLCC) urges moderation in booze drinking as it recognizes April as Alcohol Awareness Month.
“During this time of coronavirus, be careful of excessive drinking because it can compromise a person’s immune system,” said MLCC Chair Pat Gagliardi. “Moderation is important. Don’t underestimate how much you have actually been drinking.”
Alcohol consumption is rapidly rising. Nationally, sales of alcoholic beverages spiked 55 percent in the week ending March 21, compared to the same time last year. Sales of spirits, like tequila, gin and pre-mixed cocktails jumped 75 percent compared to the same dates in 2019. Beer purchases were up by 66 percent; wine, up 42 percent year-on-year.*
Keep these tips in mind for alcohol awareness:
While quarantined at home, enjoy drinking alcohol in moderation:
Gagliardi also encourages parents to talk to their kids about the risks of underage drinking. According to the Centers for Disease Control and Prevention, excessive drinking is responsible for more than 4,300 deaths among underage youth each year and can lead to early addiction, among other dangerous outcomes. Studies show that parents are the leading influencers of their children’s decisions on whether or not to drink.
It is the mission of the MLCC to make alcoholic beverages available for consumption while protecting the consumer and the general public through the regulation of those involved in the importation, sale, consumption, distribution, and delivery of these alcohol products.
*Source: Nielsen Market Research Firm