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Gov. Whitmer Celebrates Producers During November's Michigan Craft Beverage Month

LANSING, Mich. – Governor Gretchen Whitmer has proclaimed November 2026 MichiganCraft Beverage Month to celebrate local producers of craft beer, wine, cider, mead, spirits and non-alcoholic beverages.

“Choosing Michigan craft beverages is a vote of support for the brewers, distillers, vintners, cidermakers, maltsters and farmers whose hard work helps power our economy,” said Tim Boring, director of the Michigan Department of Agriculture and Rural Development (MDARD). “Through grant programs, targeted research and investments in regenerative agriculture, MDARD is working to ensure a bright future for Michigan’s craft beverage industry, the producers, and the communities they serve.” 

With over 750 craft establishments around the state, Michigan ranks in the top fifteen nationally for wineries, distilleries, breweries and cideries. The craft beverage industry supports more than 25,000 Michigan jobs and has a total economic impact of $7.3 billion annually. Craft beverage-related tourism in Michigan delivers $892.6 million in expenditures from 3.9 million visitors every year. 

“The craft beverage industry has an extraordinary impact on Michigan’s economy – creating jobs, increasing demand for agricultural goods and driving tourism to every corner of our state,” said Jenelle Jagmin, director of the Michigan Craft Beverage Council (MCBC). “Craft Beverage Month is the perfect time to support local producers and their businesses and enjoy Michigan-made beer, wine, cider mead, spirits and non-alcoholic craft beverages.” 

In 2025, MDARD and the MCBC introduced MichiganCrafted, a new consumer-facing brand to solidify the state’s identity as a craft beverage destination. Michigan Crafted will expand into the retail sector this winter through a new partnership with the Busch’sFresh Food Market chain of grocery stores in southeast Michigan. 

In addition to raising consumer awareness, MDARD and the MCBC have invested approximately $3 million in craftbeverage research and education grants over the past seven years. This funding supports cutting-edge research into sustainable agriculture and innovative methods to increase craft beverage production.

MDARD is also leveraging broader grant programs to make targeted investments in the craft beverage sector. Last year, these investments included:

  • Nearly $250,000 in economic development grants to help three northern Michigan craft beverage producers expand beer, cider and wine production.   
  • Nearly $144,000 of Underserved, Value-Added Grants to help Granor Farms in Three Oaks and Mitten State Malt in Okemos expand processing of craft beverage inputs.  

In addition, MDARD invested nearly $500,000 earlier this year to create Regenerative Farmer Networks that are now working to improve soil health and promote sustainable agriculture across Michigan. The Michigan RegenVine Network is specifically focused on leveraging regenerative agriculture practices to support wine grape cultivation.  

For more information about Michigan’s craft beverage industry, visit the MichiganCraft Beverage Council website.

Finda Michigan craft beverage producer near you. 

Read the Governor’s MichiganCraft Beverage Month proclamation.

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