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Market Entry Activities & Programs

The International Marketing Program, in conjunction with various partners, offers a variety of activities and programs to help Michigan food and agriculture companies enter new domestic and international markets, including: 

Trade Shows 

The International Marketing Program offers booth space to eligible Michigan food and agriculture companies at various domestic and international trade shows. 

View a complete list of trade shows where Michigan Pavilions are offered.

Trade Missions

Experience total market immersion for your product and brand. Trade Missions include one-on-one meetings with pre-qualified buyers, retail tours, and a market briefing.

View a list of upcoming trade missions currently offered.

Buyers Missions

Meet one-on-one with qualified international buyers without leaving the U.S. Gain insight into your exporting potential and develop international relationships.

View a list of upcoming buyers missions.

Trade Leads

Connect with international buyers without leaving your desk by signing up for a free company profile at

Complete your company profile today.

Market Builder

Provides customized research to help your company uncover potential in international markets through two components: market scan and rep finder.

Learn more about the Market Builder program.

Food Show Plus!

Maximize trade show success with introductions to qualified buyers, in-market briefings, on-site assistance, self-guided retail tours, and post-show lead qualifications. 

View a list of tradeshow where Food Show PLUS! is offered.

Worldwide Credit Checks for Potential International Buyers

The International Marketing Program is pleased to announce a new service providing Worldwide Credit Reports for Michigan food and agriculture companies.

Learn more about worldwide credit checks.

Not sure which program or event is right for your company? Contact the International Marketing Program at to speak one-on-one with a marketing specialist.