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Retail Marketing Program

Michigan Career & Technical Institute
Retail Marketing Program

  • MCTI Retail Marketing students working in the Eagle Shack, MCTI's on-campus convenience store, with a brightly lit neon blue sign displaying the store's name above the entrance.

    Program overview

    MCTI’s Retail Marketing Program operates the Eagle Shack, the on-campus store. Students learn hands-on customer service/personal selling, cash handling, inventory control, merchandizing, and promotion/advertising in a real-life setting. They also receive training in National Retail Skill Standards for loss prevention and safety procedures.

    Please review the Retail Marketing Curriculum Guide for more detailed information.

Program and occupational insights

  • Job options

    • Stock Clerk
    • Cashier
    • Sales Associate
    • First-Line Supervisor
    Depending on skills, abilities and interests, students can participate up to three terms.

  • Job outlook

    Job opportunities increase with completion of training. Starting pay may range from the current minimum wage to a higher amount depending on the location of the job.

  • Skills

    • Average verbal and math skills
    • Average clerical perception
    • Low to fair manual dexterity
    • Effective interpersonal skills
    • Ability to multi-task
    • Ability to perform precision work
    • Likes to work with people

  • Requirements

    Students who most closely match the U.S. Department of Labor occupational profile for a Cashier are accepted for enrollment.