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Michigan Craft Beverage Council Launches ‘Michigan Crafted’ Campaign to Promote State’s Craft Beverage Industry

Michigan Crafted logoLANSING, Mich. — The Michigan Department of Agriculture and Rural Development (MDARD) and the Michigan Craft Beverage Council (MCBC) today launched “Michigan Crafted,” a new consumer-facing brand that celebrates and elevates the state’s craft beverage industry.

“Michigan’s craft beverage industry is one of the most dynamic and diverse in the nation,” said Tim Boring, MCBC Chair and MDARD Director. “The Michigan Crafted brand will burnish Michigan’s reputation as a premier craft beverage destination — driving tourism, promoting economic growth and connecting consumers to world-class, locally made beer, wine, mead, cider and spirits.”

Businesses across the state are participating in the Michigan Crafted rollout by displaying branded merchandise and materials in their establishments to build consumer awareness and support the launch. Participating locations will serve as on-the-ground ambassadors, offering visitors visible and tangible connections to Michigan’s craft beverage identity.

“Michigan Crafted promotes the state’s producers and encourages Michiganders and out-of-state visitors to experience the unique flavors and experiences offered by Michigan-made craft beverages,” said Jenelle Jagmin, MCBC Director. “The Michigan Crafted brand is an invitation to discover the stories, people and places behind every pour.”

The MCBC’s Michigan Crafted kickoff arrives just in time for the summer tourism season, when the state’s craft beverage destinations are the most vibrant and visitors are actively searching for authentic experiences. The new brand builds momentum toward November’s Craft Beverage Month celebrations.

Today’s brand launch is part of a campaign that will include advertising, special events and social media to build a solid foundation with Michigan audiences in 2025. Next year, the brand will extend to reach audiences across the United States.

For more information, visit MiCrafted.com.

Learn more about Michigan’s craft beer industry.

Learn more about Michigan’s craft wine industry.

Learn more about Michigan’s craft spirits industry.

Learn more about Michigan’s craft cider industry.

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