A logo or wordmark is a standardized graphic representation associated with a department or organization. When used consistently, it helps create a clear, consistent, and memorable identity and becomes a symbol that provides audiences with immediate and powerful recognition and association with a department or organization. A strong brand sets the tone for customers to effectively know who we are and what services we provide.
MDOT’s visual brand conveys a progressive and inclusive transportation system, focused on people first and innovations. Our brand is the foundation for communicating MDOT’s message in a unified, consistent, and professional manner.
In an effort to avoid any impression of bias or endorsement by a state government agency, MDOT generally does not grant permission for vendors or contractors to feature the MDOT logo on company websites, vehicles, stationary, etc. Study and research projects relating to universities, colleges, and consultants assigned as a research vendor must receive approval from the Office of Communications.
- Display MDOT logos in the respective blue/green, black or white.
- Use only approved, unaltered versions of MDOT's logos.
- Do not recreate MDOT's logos.
- Do not alter or modify MDOT's logos, except to enlarge or reduce proportionally.
- Do not combine MDOT's logos with or place within any other marks, graphic elements or words.
Questions regarding logo use or alternate formats can be directed to the Office of Communications.
