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Advertising Signs

Department of Transportation

Advertising Signs

Businesses serving travelers and tourists can have signs placed along Michigan highways and state roads under two programs. The programs differ in the businesses they serve and the roads they apply to. Both programs are administered for MDOT by a private firm, Michigan Logos, Inc.

To sign up for either program, contact the Michigan Logos staff who can help you determine your eligibility, complete an application, and design a sign at no charge. After the application has been accepted, Michigan Logos will arrange for manufacturing, placement, and maintenance of the sign.


Mike Kovalchick, General Manager
Michigan Logos, Inc.

A Tourist Oriented Directional Sign along M-45 west of Allendale.

Tourist Oriented Directional Signs (TODS)

Types of Roads: State trunklines, state roads other than limited access highways.
Types of Businesses: Cultural, historical, recreational, educational, or commercial activities are eligible. Restaurants, hotels, campgrounds, bed and breakfasts, art galleries, amusement parks, golf courses, wineries, and farm markets have all participated in the program.
Sign Size/Placement: Six-foot-wide, 2-foot-high individual sign, placed within 10 miles of your business (15 miles in the Upper Peninsula). There is a maximum of four signs per assembly with a 6-foot by 1-foot header plaque.
Cost: The cost is $360 per sign per year, plus the manufacturing cost of the sign. Additional "trailblazer" signs along the route from the trunkline to a business can be purchased for $120 each.
Logo Signing program sign.

Logo Signing

Types of Roads: Along freeways only.
Types of Businesses: Restricted to gas stations, restaurants, lodgings, campgrounds, pharmacies and attractions.
Sign Size/Placement: Under this program, your logo appears with others in the same category (for example lodgings) on signs near your highway exit and on the exit ramp. Businesses must qualify for the program based on distance from the highway, minimum size and hours of operation.
 Cost: Logo signs cost $850 per direction; so to advertise on both sides of an interstate (east and west, for example) would cost $1,700 per year, plus the manufacturing cost of the sign. Your business supplies the logo artwork.