Skip to main content
Welcome Center literature policy

Welcome Center literature policy

Approval procedure

Suppliers must submit brochures to the literature coordinator for approval before distribution. Once approved, suppliers will receive a commodity code and shipping instructions for the MDOT Distribution Warehouse in Lansing. Any new or revised brochures must also be resubmitted for review.

Send new or revised literature with the completed vendor information updates form to:

MDOT Warehouse
Attention: Todd Tolbert
State Secondary Complex
7575 Crowner Dr.
Lansing, MI 48913 

Questions? Contact Todd Tolbert at MDOT-Literature-Coordinator@Michigan.gov or 517-719-3374. 

Shipping

Suppliers must ship the literature pre-paid directly to the warehouse; Welcome Centers cannot accept deliveries. For returns, suppliers must arrange pickup or pre-paid shipping. To ensure timely distribution, dated or seasonal information should arrive at least 60 days before the event or opening date.

Quantities

The literature coordinator will recommend minimum and maximum brochure quantities and will assign distribution locations (unless specified by the supplier). Any brochures exceeding the recommended amount will be recycled.

Brochure criteria

  • Materials must promote Michigan tourism and provide information on attractions, events or destinations open to the public and of interest to visitors from beyond 50 miles. Additional Michigan-specific information will be accepted if beneficial.
  • Recommended brochure size: 3.5-4" wide by 8.5-9" high. State/regional tourism association brochures may be exempt. The title should be appear at the top for display.
  • Paper material must be sturdy enough to stand in racks without wilting. 
  • All material must be free of charge. If a brochure shows a price, it must be covered.
  • Brochures with admission prices, dates, or hours must be current. Outdated material requires prior approval.
  • Updates to property name, address, or features must be reported to the literature coordinator.
  • Brochures must be folded, banded in even counts, and inserts attached before shipping. Cartons must be labeled with total quantity, weigh no more than 50 lbs, and may be shipped on skids, if secured.
  • Publication date (month/year) should appear on the brochure; the commodity code must be printed on the back.
  • Welcome Center managers decide brochure placement based on space and supply. 

Prohibited brochures

The following materials will not be allowed in Welcome Centers:

  • Political or religious brochures.
  • Attraction, event and/or accommodation rating brochures (regardless of the rating system or evaluation).
  • Membership-only or exclusive-access properties brochures.
  • Real estate or timeshare sales brochures.
  • Materials with offensive language or imagery (final decision made by literature coordinator).
  • Business cards (unless part of an approved promotion).
  • Business materials and brochures not primarily serving the traveling public.
  • Brochures with less than 70 percent Michigan tourism content.
  • Literature duplicating information already provided in other publications.
    • Priority is given to destination marketing organization publications; ad-heavy publications will receive lower priority.

MDOT may distribute any brochures deemed appropriate for Welcome Center visitors and reserves the right to refuse those considered inappropriate.