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Toward Zero Deaths
Toward Zero Deaths
The Michigan Department of Transportation (MDOT) and the Michigan State Police (MSP) are continuing the Toward Zero Deaths statewide safety campaign in 2022. The campaign is based on the National Strategy on Highway Safety intended to influence driver behavior and improve safety. With more than 37,000 fatalities occurring on U.S. highways each year, roadway safety remains one of the most challenging issues facing Michigan and the nation.
Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on road safety issues. One way MDOT is contributing to education efforts is by posting safety and fatality messages on dynamic message signs throughout Michigan.
Zero is not an impossible goal, but it will take all of us to get there.
MDOT is dedicated to improving traffic safety in Michigan to reduce serious injuries and eliminate road fatalities because one road fatality is one too many.
Stay safe, drive smart!
Become a TZD Champion
The first step to improving the nation's traffic safety culture is to establish a TZD vision with key stakeholders. Through the Governor's Traffic Safety Advisory Commission, Michigan has created the Strategic Highway Safety Plan (SHSP). While the SHSP goal is to reduce traffic fatalities from 974 in 2018 to 945 in 2022, the ultimate vision is zero deaths on Michigan roads.
You can support the safety culture in Michigan and become a TZD champion by having your organization incorporate the official TZD logo on your website, ads, brochures, posters, and other communications. Simply select from two versions of the TZD logo and fill out the applicable form to download the logos and branding/style guide.
Visit Toward Zero Deaths to learn more about the national strategy.