Toward Zero Deaths

Toward Zero Deaths: Dynamic Message Signs (DMS) will display the number of traffic fatalities on Michigan roadways year to date.The Michigan Department of Transportation (MDOT) and the Michigan State Police (MSP) will be continuing the Toward Zero Deaths statewide safety campaign in 2017. The campaign is based on the National Strategy on Highway Safety intended to influence driver behavior and improve safety. With more than 35,000 fatalities occurring on U.S. highways each year, roadway safety remains one of the most challenging issues facing Michigan, and the nation.

The first step to improving the nation's traffic safety culture is to establish a TZD vision with key stakeholders. Michigan, through the Governor's Traffic Safety Advisory Commission, has done that through the Strategic Highway Safety Plan (SHSP). While the SHSP goal is to prevent traffic fatalities from reaching 967 in 2018 our ultimate vision is Toward Zero Deaths on Michigan's roadways.

Driver behavior factors into nearly 90 percent of all fatal crashes and one key to changing driver behavior is educating the public on the scope of the issue. Posting fatality messages on DMS is one simple and inexpensive way MDOT can contribute to that effort. Visit the Resources below for more information on TZD.

Now is time to market TZD through you, are stakeholders. Be a champion in supporting TZD and the safety culture in Michigan by having your organization or company incorporate the official logo for the National Strategy on Highway Safety TZD program on your website, ads, brochures, posters and other communications. Become a TZD participant by going to You can select from two versions of the TZD logo that best fits your current safety program, fill out the applicable form to download the high-resolutions logos and the branding /style guide: To learn more about the National Strategy please go to

Once a month, from February through mid-December, Dynamic Message Signs (DMS) on various I, M and US routes will display the number of traffic fatalities on Michigan roadways year-to-date. If there is a higher-priority message to display, the sign will be switched. Higher priority messages include incident messages, lane closures, shoulder closures and work zone messages. MDOT also will share this information on Facebook and Twitter.

Do you want to know how Michigan is doing in reaching our statewide safety goals? Do you want to learn about a new initiative aimed at reaching Toward Zero Deaths (TZD)? Then sign up for the weekly update on the number of fatalities and serious injuries that have occurred statewide on Michigan's roadways. To sign up for the weekly email:

  • Go to MDOT Gov Delivery
  • Select Subscription Type, enter contact information and submit
  • Under Highway Development click on
    Michigan Statewide Fatalities/Serious Injuries to Date
  • Submit

Stay Safe, Drive Smart.

MDOT YouTube Video: Toward Zero Deaths
MDOT YouTube Video: TZD takes Everyone
Toward Zero Deaths: A National Strategy on Highway Safety
FAQs - Fatality Messaging on DMS
What is Toward Zero Deaths? pdf icon
TZD Postcard pdf icon
TZD Poster full size pdf icon
TZD Poster 8.5 x 11 pdf icon
TZD Safety Fact Sheet pdf icon

How Do We Move Toward Zero Deaths?‚Äč