The Michigan Department of Licensing and Regulatory Affairs (LARA) will never ask you to provide credit card numbers or other personal information by phone, text, email, or mail. LARA has identified fraudulent communications impersonating department staff. These scams may include requests for payment or personal information. Please do not respond to these messages and report any suspicious activity to LARA‑Safety@michigan.gov. (This email is for fraud purposes only; messages unrelated to LARA‑related fraud will not receive a response.)
Manufacturer and Wholesaler Licensing Information
Manufacturer and Wholesaler Information
The Commission licenses alcoholic beverage manufacturers and wholesalers that manufacture and distribute alcoholic beverage products to retailer-tier licensees throughout Michigan. If you have additional questions, please feel free to contact the Commission's Licensing Division, toll-free, at 866-813-0011.
- Brief Description of All License and Permit Types
- Sales Inventory Purchasing System (SIPS+) for Product Registrations
- Manufacturer and Wholesaler Licensing Forms
Detailed Information on Manufacturer and Wholesaler Licenses and Permits:
Manufacturers
- Brewer or Micro Brewer License
- Wine Maker or Small Wine Maker License
- Mixed Spirit Drink Manufacturer License
- Distiller or Small Distiller License
Suppliers
- Vendor of Spirits
- Outstate Seller of Beer License
- Outstate Seller of Wine License
- Outstate Seller of Mixed Spirit Drink License
- Outstate Self-Distributor License
Wholesalers
Other Licenses and Permits
- Salesperson License
- Vendor Representative License
- Broker License
- Industrial Manufacturer License
- Limited Alcohol Buyer License
- Seller of Alcohol License
- Hospital Permit
- Military Permit
- Indian Tribal Permit
- Authorized Distribution Agent
Additional Manufacturer and Wholesaler Information:
- Supplier & Distributor Frequently Asked Questions - Includes information on "private labels", aid and assistance, indemnification and additional insureds, distributor independence
- Nonalcoholic Beer and Other Nonalcoholic Beverage Products
- Requirements for Coupons
- Escrowing A License
- Server Training Requirements
- Concession Agreement Requirements
- Self-Service Dispensing Equipment Requirements for On-Premises Licensees
- Unlawful Gambling Information
- Trivia Games on the Licensed Premises
- Alcohol to Go or For Delivery
- Michigan Sales Tax on Alcoholic Liquor Products
- Beer Franchise Code
- Wine/Mixed Spirit Drink Franchise Code
- Michigan Beverage Container Deposit Law
- Beer Keg Deposit Requirements
- Beer Price Filing Requirements for Manufacturers & Wholesalers
- Wine/Mixed Spirit Drink Price Filing Requirements for Manufacturers & Wholesalers
- Self-Distribution Information for Manufacturers
- Mixed Spirit Drink Informational Sheet
- Restrictions on Giving Away Alcoholic Beverages
- Brand-Logoed Refrigerators Guidance
- Allowable Items Under MCL 436.1609
- Interpretive Statement as to Charitable Donations
- Shiner Registration Process
- Direct Shipper ID Verification Services
- On-Premises Promotions - Administrative Order of October 27, 1999
- Home Brewer General Information
- Trade Show Information