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WIC Vendor Promotional Materials

Welcome to Michigan WIC's public resource page for promotional materials that can be used in retail spaces. Marketing WIC and improving the WIC shopping experience for your customers can help enhance your store's overall sales. Increasing your store's WIC redemptions requires
that WIC participants 1) know your store is WIC-authorized and 2) are able to easily find the items they have been prescribed.

The Michigan WIC Program encourages you to advertise WIC in your store as one tool to grow your business. Below are some print-ready files for promotional materials. If you are an authorized WIC Vendor, you may email our office to request printed materials to be delivered to your store (with exception of the storefront banner). If you wish to print these materials and would like advice from our office as to how to do so, feel free to contact us.

 

WIC Shelf Labels

WIC shelf labels are an easy way to mark WIC-approved food items in your store. The colorful labels include the WIC Michigan logo are easily recognizable and have been shown to improve the customer shopping experience. The labels are 1" tall x 4" wide and designed to fit on standard shelfing. They are made from firm but flexible card stock and can be written on to include the product name, price, and/or other information. 

 

WIC Storefront Banner

This large sign can be printed in any size. We recommend 4ft by 8ft for outdoor use and 3ft by 6ft for indoor use.

 

WIC Connect Mobile App Window Clings

This window cling advertises the WIC Connect Mobile application. The app allows WIC participants to check their remaining WIC balance and scan item barcodes using their phone's camera to see if an item is eligible for WIC purchase before they get to the register.

Michigan WIC created a test account for Vendors to use the same UPC scan feature available to clients, instructions bellow:

Instructions for Starting a WIC Connect Mobile App Test Account

The cling sticks easily to hard surfaces, like glass windows and countertops. We recommend you post it near the register or checkout lane to inform participants of the app's features and steps for download.

 

"Let WIC Buy" Marketing Posters

These "Let WIC Buy" posters can benefit your store by

1) showcasing that your store is WIC-authorized and

2) marketing the WIC program to prospective participants.

 

"Let WIC give you peace of mind" Eligibility Tear Pads

These tear pads can be kept at your register and help desk to give information about participant eligibility and how to apply for WIC benefits. Promoting WIC at your store can develop a larger customer base and increase customer loyalty. 

 

WIC Door Signs

These adhesive signs may be placed on doors and windows to show the public that you are an authorized WIC Vendor. Remember, displaying that your store is WIC-authorized is a contractual requirement. 

 

WIC Pharmacy Door Signs

These adhesive signs may be placed on doors and windows to distinguish a pharmacy that only accepts WIC as a tender for formula or nutritionals. benefits.

 

WIC Floor Signs

This large, adhesive-back sign is meant to be placed on the floor to direct WIC customers to the WIC foods in your store. It is especially useful for showcasing a store's WIC-dedicated shelves or aisles.

  

Arabic Language Informational Signage

As a participant in our state's Vendor Advisory Council, Dearborn Fresh Supermarket designed and shared original signs they use in their store to help customers understand their WIC benefits and shop with more certainty and confidence. Michigan WIC recommends using similar signs in your store, especially if you have customers with English as their non-primary language.

 

WIC Register Quick Reference Guide

This large sign can be printed in any size. We recommend 4ft by 8ft for outdoor use and 3ft by 6ft for indoor use.

 

WIC Pharmacy Register Quick Reference Guide

This large sign can be printed in any size. We recommend 4ft by 8ft for outdoor use and 3ft by 6ft for indoor use.

 

 WIC Division, Vendor Relations Contact Information