FOR IMMEDIATE RELEASE
September 14, 2020
Contact: Bob Wheaton, 517-241-2112
“This virus has devastated families,” but a united Michigan will come back
LANSING, MICH. A new public education campaign launched today by Michigan public health officials and a large and growing coalition whose members touch the lives of millions of citizens urges all Michiganders to unite to contain the spread of COVID-19 so the state’s economy, schools and communities can safely reopen – and stay open.
The “Spread Hope, Not COVID” campaign already includes about 50 of Michigan’s leading health care, business, education, community, manufacturing, tourism, senior citizen, labor, faith-based, and public safety organizations and is led by the Michigan Department of Health and Human Services (MDHHS). The campaign calls on all Michiganders to join together to “Spread Hope, Not COVID” by taking actions that will significantly reduce the spread of the virus including wearing masks, washing and sanitizing hands, practicing physical distancing, and more.
“This virus has devastated families across the state and had an unprecedented impact on our economy. We are not out of the woods yet, and we must all continue to step up and do our part to fight COVID-19,” Gov. Gretchen Whitmer said today. “Our ‘Spread Hope, Not COVID’ message is for all Michiganders to do everything in their power to reduce the spread of the virus and protect our families, frontline workers, educators, and small businesses.”
The campaign will communicate with residents through broadcast, outdoor, social and digital media, and the news media. The campaign is also sharing information through state and local associations, business organizations, K-12, college and university organizations and institutions, health care provider groups, communities of color, and other stakeholder groups that represent or reach millions of Michigan residents.
“The virus has taken so much away from us, but every action that a united Michigan takes to contain the spread moves us closer to resuming normal, to moving our economy and lives forward,” Gov. Whitmer said. “While some of the actions we must take are personally uncomfortable and inconvenient, there is broad consensus that they will contain COVID-19 cases to levels that will enable us to safely reopen our economy, our schools and other institutions – and keep them open.”
The campaign’s messaging is based on a survey of 2,047 Michigan residents ages 18 an older conducted July 8-13. The survey’s goal was to identify and quantify behaviors and attitudes related to wearing masks and other types of facial coverings.
The survey found that 72% of Michigan residents say they always wear a mask in public, with Black Michiganders significantly more likely to wear a mask than all other respondent groups, and women more likely than men to wear a mask.
Outside Metro Detroit, there are no significant differences in mask-wearing among Michigan’s various geographic regions. Mask-wearing tends to be higher in Metro Detroit. Among age groups, Boomers are significantly more likely to wear masks, while Generation Xers are significantly less likely.
Additional extensive research is continuing to measure changes in attitudes and behavior. The research continues to identify significant misinformation and confusion about mask-wearing. The “Spread Hope, Not COVID” campaign includes facts about mask-wearing and details about the other simple behaviors Michiganders must take together to control the virus, including:
The “Spread Hope, Not COVID” campaign is funded through legislation approved by both Republicans and Democrats in the U.S. Congress.