The web Browser you are currently using is unsupported, and some features of this site may not work as intended. Please update to a modern browser such as Chrome, Firefox or Edge to experience all features Michigan.gov has to offer.
Campaign Tips
To support your social media and communications strategies, there are a variety of resources that can be used to create or support efforts to engage families and providers:
The American Academy of Pediatrics developed a Safe Sleep Campaign Toolkit.
"Using Social Media to Raise Awareness About Infant Safe Sleep" from the National Institute for Children's Health Quality provides high-level strategies and best-practices on social media-use to help you maximize your impact. Learn how to increase your follower base, craft share-able social posts, and measure your success.
The Safe to Sleep® Campaign SIDS Awareness Month Toolkit offers resources to help your agency/organization promote SIDS Awareness Month in October.
The Public Health Communications Collaborative has a Plain Language for Public Health - a guide to support public health communications.
Go back to the Safe Sleep Communications Toolkit