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The Effects of Marketing and Tobacco Use on Targeted Groups
Target marketing is a strategy used to increase sales and gain new customers. Certain population groups are targeted with advertisements, product promotions, and sponsorship of community-wide celebrations and events.
The success of these campaigns is usually determined by the increase in sales in the targeted communities. Unfortunately, those increases come at a price. The more members of these groups use tobacco, the greater their risk of becoming ill or dying from tobacco-related disease.
Some population groups have higher-than-average smoking rates. As a result, members of these communities bear a proportionately high burden from tobacco use. The Tobacco Program is committed to eliminating these higher burdens while working to decrease the rate of tobacco use among ALL residents of our state.
People living with HIV
Web: Primary Care of Veterans with HIV: Smoking Cessation (U.S. Department of Veteran Affairs) This website offers advice to healthcare providers regarding smoking and tobacco use among veterans with HIV, including cessation policy and tools.
Web: Staying Healthy with HIV/AIDS: Taking Care Of Yourself — Smoking & Tobacco Use (AIDS.gov) Available resources include a discussion of the health effects of tobacco use among people living with HIV and advice regarding how to help people with HIV quit smoking.
Video: Smoking and HIV: Conversations with AIDS.gov (AIDS.gov) This video highlights a discussion between two doctors regarding the effects smoking has on people living with HIV.
Web: CDC Tips from Former Smokers Media Campaign: People Living with HIV (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to people living with HIV, including first-person videos, detailed statistics, and quitting resources.
People of low socio-economic status
Report: Smoking in Low Socioeconomic Status Populations: Prevalence, Health Impact, Challenges and Recommendations (Break Free Alliance, 2012) This report provides information about the smoking behaviors and related health effects among low SES populations in California and also provides recommendations for social service providers and policymakers. Information on tobacco excise taxes is included.
Fact Sheet: Tobacco and Socioeconomic Status (Campaign for Tobacco-Free Kids, 2014) This fact sheet covers tobacco use and health implications among lower-income populations and also presents tips for helping lower-income smokers quit.
Presentation: Break Free: Policies and Strategies to Assist People of Low Socioeconomic Status (SES) to Quit Tobacco Use (Break Free Alliance, 2011) This presentation discusses tobacco use and social determinants of health among individuals of low socio-economic status and ways in which tobacco control stakeholders can build capacity and advocacy among low SES communities.
Web: Cigarette Smoking and Tobacco Use Among People of Low Socioeconomic Status (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking and other tobacco use, patterns of cigarette smoking, secondhand smoke exposure, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
People who are lesbian, gay, bisexual, or transgender
Presentation: How Tobacco Use Disparately Affects the Lesbian, Gay, Bisexual, and Transgender Community (Affirmations, 2011) This presentation introduces the concept of the LGBTQA community, the reasons behind its higher smoking prevalence, and ways in which tobacco control advocates can work with the community to reduce tobacco use.
Report: Smoking Out a Deadly Threat: Tobacco Use in the LGBT Community (American Lung Association, 2010) ALA experts examine the trend of higher tobacco use among members of the LGBT community and discuss possible contributing factors.
Report: The Industry Does Not Own Us: A Guide to Influencing Private Policy (Rainbow Health Initiative, 2013) This guide is directed at health professionals, advocates and organizers who want to change the norms of tobacco use and tobacco sponsorship within LGBT-serving organizations, businesses and events.
Web: LGBT HealthLink (The Network for LGBT Health Equity) Resources include articles and blogs about LGBT health issues.
Poster: 1-800-QUIT NOW: Answers. Advice. Referrals. (Michigan Department of Community Health, 2013) This poster promotes the Michigan Tobacco Quitline to members of the LGBT community.
Web: Tobacco's Target Populations: LGBT (Lesbian, Gay, Bisexual & Transgender) (Americans for Nonsmokers' Rights) This webpage offers statistics about tobacco use and health effects, information about the ways in which the tobacco companies target market to this group, links to related research studies, and a variety of resources.
Web: Lesbian, Gay, Bisexual, and Transgender (LGBT) Persons and Tobacco Use (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on smoking prevalence, the health effects of smoking and tobacco use, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
Web: CDC Tips from Former Smokers Media Campaign: Lesbian, Gay, Bisexual, and Transgender (LGBT) (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to the LGBT population, including first-person videos, detailed statistics, and quitting resources.
People with disabilities
Presentation: Tobacco Use and People with Disabilities (Michigan Department of Community Health, 2012) This slide show highlights the high rate of tobacco use among people with disabilities and the specific issues that may affect smokers in this population.
Fact Sheet: Disparities in Cigarette Smoking Among Adults with Disabilities (Centers for Disease Control and Prevention, 2013) This six-page fact sheet offers national- and state-level data regarding smoking rates among people with disabilities and summaries of what is being done in various states to address the problem. Michigan's Health Promotion for People with Disabilities initiative is included.
Web: Health and Disability Research: Smoking Cessation (American Association on Health and Disability) AAHD works to advance health promotion and wellness initiatives for children and adults with disabilities through advocacy, education, public awareness, and research efforts at the federal, state, and community levels. This webpage acts as a portal to the smoking cessation resources gathered by AAHD.
Brochure: Everyone has the Right to be Healthy (Michigan Department of Community Health, 2012) This MDHHS brochure presents tobacco cessation information for people with disabilities, their caregivers, and their health care providers.
Web: CDC Tips from Former Smokers Media Campaign: Adults with Disabilities (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to adults with disabilities, including first-person videos, detailed statistics, and quitting resources.
People with mental illness
Video: Becoming Tobacco Free (New York State Psychiatric Institute) This video shows actual clients of the Institute discussing their previous tobacco use and how they quit.
Web: Tobacco and Smoking (National Alliance on Mental Illness) This web page reveals the connection between tobacco use and mental health and also includes information on smoking's effects on mental health symptoms and medications.
Web: Tobacco Use Among Adults with Mental Illness and Substance Use Disorders (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking and other tobacco use, secondhand smoke exposure, quitting behavior, tobacco industry marketing and influence, myths, policy strategies, and links to a variety of other resources.
Web: Smoking Among Adults with Mental Illness (Centers for Disease Control and Prevention) This CDC site reveals what contributes to relatively high smoking prevalence among adults with mental illness and what can be done to reduce those factors. Success stories from two communities who successfully reduced their rates are included.
Web: Promising Policies and Practices to Address Tobacco Use by Persons with Mental And Substance Use Disorders (Centers for Disease Control and Prevention) This webpage includes both national and state-level information, statistics and resources.
Web: CDC Tips from Former Smokers Media Campaign: People with Mental Health Conditions (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to people with mental health conditions, including first-person videos, detailed statistics, and quitting resources.
African Americans
Fact Sheet: Tobacco Use Among African Americans (Campaign for Tobacco-Free Kids, 2014) This four-page fact sheet includes current tobacco use and trends among African Americans, as well as a discussion of tobacco cessation strategies for the African American population.
Web: www.naatpn.org (National African American Tobacco Prevention Network) NAATPN is a national organization dedicated to facilitating the development and implementation of comprehensive and community-competent tobacco control programs to benefit communities and people of African descent.
Web: Tobacco's Target Populations: African Americans (Americans for Nonsmokers' Rights) This webpage offers statistics about tobacco use and health effects, information about the ways in which the tobacco companies target market to this group, links to related research studies, and a variety of resources.
Web: African Americans and Tobacco Use (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking, patterns of tobacco use, secondhand smoke exposure, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
Web: CDC Tips from Former Smokers Media Campaign: African Americans (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to African Americans, including first-person videos, detailed statistics, and quitting resources.
American Indians, Alaska Natives
Presentation: Projects, Policies & People: Working with Michigan's Native American Population (South Eastern Michigan Indians Inc., 2010) This presentation discusses the perspective on commercial tobacco use vs. non-commercial tobacco use among American Indians, as well as strategies for addressing commercial tobacco use among members of American Indian communities.
Web: Keep It Sacred (National Native Network) The National Native Network, a diverse community of American Indians/Alaska Natives, leads commercial tobacco abuse prevention efforts throughout Indian Country. The Inter-Tribal Council of Michigan is the primary manager of the network.
Policy Brief: Family Smoking Prevention and Tobacco Control Act: Strengthening Tribal Sovereignty and Health (National Native Network, 2012) This report assists tribal leaders in protecting the health of Native people through enactment of the time-sensitive provisions of the Family Smoking Prevention and Control Act.
Web: American Indian and Alaska Native Health – Health Conditions: Smoking and Commercial Tobacco Use (U.S. National Library of Medicine) Facts about smoking and tobacco use among American Indians and Alaska Natives, including first-person accounts and resources for American Indians and Alaska Natives, researchers, health professionals, and educators.
Web: Tobacco's Target Populations: Native Communities (Americans for Nonsmokers' Rights) This webpage offers statistics about tobacco use and health effects, information about the ways in which the tobacco companies target market to this group, links to related research studies, and a variety of resources.
Video: Culturally Understanding Commercial Tobacco Abuse Messaging among American Indians and Alaska Natives (National Native Network, 2015) This 1:01:32 video is an archived version of a Feb. 24, 2015 Technical Assistance Webinar. Speakers include Anthony Abramson, Harlan Downwind, Tonia Bailey, and Chris Cooper of the Sault Tribe of Chippewa Indians.
Video: Native Tobacco PSA Playlist (compiled by National Native Network) This playlist includes native tobacco PSAs from the National Native Network and other native health sources.
Web: American Indians/ Alaska Natives and Tobacco Use (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking and other tobacco use, patterns of tobacco use, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
Web: CDC Tips from Former Smokers Media Campaign: American Indians/ Alaska Natives (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to American Indians and Alaska Natives, including first-person videos, detailed statistics, and quitting resources.
Arab Americans
Fact Sheet: Some Facts About Argileh Smoking (Arab Community Center for Economic and Social Services and Arab American and Chaldean Council, 2008) This fact sheet includes information about the history of hookah use, as well as hookah smoking facts.
Article: Hookah Smoking has its Own Set of Risks (Macomb Daily Health, 2013) This news article discusses the popularity of hookah smoking among Michigan college students and highlights the known dangers.
Video: ACCESS Healthy Kids Program: Dangers of Hookah Smoking (Arab Community Center for Economic and Social Services) The ACCESS Healthy Kids Project promotes healthier lifestyles for children, ages 5-10 years old, and their parents through active learning about physical activity, nutrition, environmental health and mental health. This segment covers the popularity and health effects of hookah smoking.
Asian Americans, Native Hawaiians, Pacific Islanders
Web: APPEAL (Asian Pacific Partners for Empowerment, Advocacy & Leadership) APPEAL is a national health justice organization working on behalf of Asian Americans, Native Hawaiians, and Pacific Islanders. Its website offers fact sheets, research and data, presentations, publications, videos, infographics, summaries of best practices, cessation help, technical assistance and training, and links to a variety of other resources.
Web: In-Language Tobacco Resources for Asian Americans (Asian Pacific Partners for Empowerment, Advocacy & Leadership) This Web portal includes links to tobacco resources in Chinese, Hmong, Japanese, Khmer, Korean, Laotian, Tagalog, and Vietnamese.
Web: Asian Americans, Native Hawaiians, or Pacific Islanders and Tobacco Use (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking and other tobacco use, patterns of tobacco use, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
Web: CDC Tips from Former Smokers Media Campaign: Asian Americans (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to Asian Americans, including first-person videos, detailed statistics, and quitting resources.
Chaldean Americans
Fact Sheet: Some Facts About Argileh Smoking (Arab Community Center for Economic and Social Services and Arab American and Chaldean Council, 2008) This fact sheet includes information about the history of hookah use, as well as hookah smoking facts.
Article: Hookah Smoking has its Own Set of Risks (Macomb Daily Health, 2013) This news article discusses the popularity of hookah smoking among Michigan college students and highlights the known dangers.
Video: ACCESS Healthy Kids Program: Dangers of Hookah Smoking (Arab Community Center for Economic and Social Services) The ACCESS Healthy Kids Project promotes healthier lifestyles for children, ages 5-10 years old, and their parents through active learning about physical activity, nutrition, environmental health and mental health. This segment covers the popularity and health effects of hookah smoking.
Hispanics/Latinos
Poster: ¿Fuma y está Embarazada? Nosotros Podemos Ayudarle! (Michigan Department of Community Health, 2013) This poster promotes the Michigan Tobacco Quitline to Spanish-speaking women who are pregnant.
Web: www.latinotobaccocontrol.org (National Latino Tobacco Control Network) This website offers information on National Latino Tobacco Control Network partners; professionals, advocates and researchers with state-level expertise on tobacco control in Latino communities; and access to a broad array of printed and web-based resources.
Web: Tobacco's Target Populations: Latinos/Hispanics (Americans for Nonsmokers' Rights) This webpage offers statistics about tobacco use and health effects, information about the ways in which the tobacco companies target market to this group, links to related research studies, and a variety of resources.
Web: Hispanics/Latinos and Tobacco Use (Centers for Disease Control and Prevention) This webpage is part of the CDC's Tobacco-Related Disparities web content. It includes information and statistics on tobacco use prevalence, the health effects of smoking and other tobacco use, patterns of tobacco use, secondhand smoke exposure, quitting behavior, and tobacco industry marketing and influence, as well as links to a variety of other resources.
Web: CDC Tips from Former Smokers Media Campaign: Hispanics/ Latinos (Centers for Disease Control and Prevention) The Tips campaign profiles real people — not actors — who are living with serious long-term health effects from smoking and secondhand smoke exposure. This page includes information and links specific to Hispanics and Latinos, including first-person videos, detailed statistics, and quitting resources.
MDHHS Partner: Michigan Multicultural Network
The MDHHS Tobacco Program provides funding for the Michigan Multicultural Network (MCN), which works to promote awareness about the risks of tobacco use and its impact on the communities most disparately affected by tobacco use.
The agencies that comprise the Network serve African Americans; American Indians; Arab Americans; Asian Americans; Chaldean Americans; Hispanics/Latinos; people who are lesbian, gay, bisexual, or transgender; and veterans.
Map credit: The Michigan residential diversity map on this page was designed by Dorothy Lieu Keith (http://dlieukeith.wordpress.com/) and is the property of the Michigan Department of Health and Human Services Tobacco Section.
